2016-02-22
Its name is "Freedom 251" and was unveiled by the company Ringing Bells last week. With an Android operating system, it will allow access to Google Play store. We don’t know clearly how making a smartphone with such a low price is possible, but reports and expert say that the project has been subsidized by the Narendra Modi government in the context of its "Made in India" policy.
In 2015, much sooner than expected, India surpassed the US and became the second largest smartphone market after China. Hence India had around 220 million smartphone users in 2015 and there is still a huge headroom for growth in a country of over 1,25 billion people. All smartphone giants such as Samsung, Micromax and Lenovo are now attracted by India and compete for market share. With the policy of "Made in India" implemented by the government, the competition will intensify.
More: Quartz
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